The main threats facing W4K include:

-	The general economy could worsen to a degree that sales and profits would be driven down as well.
-	There is a potential for wood raw material cost to increase.  This could drive up costs and drive down profits at W4K.
-	Alternate materials could become more popular and replace to some degree the desire for wood toys.
-	Stricter safety legislation could pass thereby driving up toy industry costs and therefore decreasing W4K profits.  This is fairly unlikely in light of the current stringent safety laws.
-	One competitor has a strong relationship with MegaDeal, one of the major discount retailers.  If W4K were excluded entirely from this retailer this could hamper sales and profits.